ISN’T IT ICONIC
Client
Smashbox
Idea
Timeless. Iconic. Unstoppable. Smashbox’s Original Primer and Pamela Anderson have been beauty and pop culture mainstays since the 90s.
In this faux movie trailer, the Smashbox Original Primer sends Pamela on a time-traveling adventure, proving that with a staying power this iconic, you can outlast it all.
Mentions
NYLON / Harper’s Bazaar / Glamour / People / WWD and more, including 60+ placements and over 1.2B media impressions.
Hero Trailer
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Hero Trailer 〰️
Social
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Social 〰️
TEASER
Movie Posters
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Movie Posters 〰️
ORGANIC
PAID
Influencer Videos
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Influencer Videos 〰️
Iconic beauty influencers Steph Hui and Leilani Green not only starred as (and slayed) as 90s partiers in the hero trailer, but they also took to their own channels to remind their followers how iconic the Smashbox Original Primer really is with fun BTS videos breaking down their on-set looks.
