HOT GIRL WALK CHAMPIONSHIP
Client
e.l.f. Cosmetics
Idea
While Olympic athletes went for gold, e.l.f. wanted to join in on the convo. So, we turned the internet's favorite exercise trend into an Olympic-worthy event: The Hot Girl Walk Championship. Exclusively on E.L.F.SN, Patrick Warburton and Gabby Douglas delivered a tongue-in-cheek play-by-play as walkers battled to lock in a look and secure the W. Tune in to find out who stole the
Results
52.7M PR Impressions
3M Organic Social Views
500+ Event Attendees — 83K+ Unique Livestream Viewers —
184,589 Views on Twitch
Hero Video
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Hero Video 〰️
Social
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Social 〰️
SOCIAL CUTDOWNS & ORGANIC SOCIAL
Web
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Web 〰️
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Email 〰️
Banners + SMS
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Banners + SMS 〰️
Hot Girl Walk Event
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Hot Girl Walk Event 〰️
To further fuel the campaign and encourage participation, e.l.f. took to the Santa Monica boardwalk for an IRL Hot Girl Walking Championship. 500+ e.l.f. fans showed up ready to slay and get their steps in while 83K+ viewers joined via livestream and another184,589 joined in on e.l.f.’s Twitch.
