Collagen PSA
Client
ELEMIS
Idea
Public Skincare Announcement! There’s sea of misinformation about collagen out there and it’s confusing TikTokers. With 30 years of collagen health research and knowledge, ELEMIS wanted to set the record straight. So, we created a series of PSAs to spread the truth: the ONLY way to see real results is by boosting your skin’s pre-existing collagen from within. Tell ‘em Tefi!
Results
125.M Total Paid + Organic Views/Impressions
141.7K Total Clicks to the Landing Page
+4% Keyword Association“ELEMIS stimulates &
protects the collagen you already have”
TikTok
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TikTok 〰️
INFLUENCER
PSA EPISODES 1 & 2
OOH
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OOH 〰️
Leveraging the parody collagen commercials from the TikTok campaign, this OOH draws viewers in with the deceitful claims we’ve all been falling for.
But when you scan the QR cod, you’re met with a twist: a landing page exposing the truth: what you just read was fiction. And it’s time you tried the real deal with a free sample.
