Love, Neutrogena

Client

Neutrogena

Idea

A super fun campaign full of loving reminders that skincare is still key even during the pandemic. Shot completely via Zoom using our DP’s homes as locations and family as talent, it was a whole new kind of challenge to tackle.

Credits

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Idea

Under the new brand platform For People with Skin, it was time to really zero in on diversity, realness, and relatability while hitting on a relevant consumer insight. With makeup removal, we knew that there’s nothing more relatable than those annoying little traces of makeup you could’ve sworn you got off the night before (or let’s be real, you forgot to even try to remove).

Credits

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