Client

Sebastian Professional

Idea

Gen Z sees self-expression as a fluid experiment, always looking for tools to transform their look in an instant.

To show them how effortlessly Sebastian makes reinvention, we took the salon chair to streets of New York—offering those bold enough to sit down a bold, boundary-pushing hair style on the spot.

For us, STYLE NEVER STOPS so we took to the streets to switch things up. Three stylists. One chair. In the heart of NYC. Stay tuned. #StyleNeverStops

Results

1M+ Total Views

86K+ Total Engagements

760+ New Followers

8.5% Engagement Rate