Client

Peacock

Idea

Instead of focusing on the typical message of what to watch on Peacock, we set out to celebrate all the hows and whys we watch TV—you know, those weirdly specific viewing habits like standing cross-armed in front of the TV (dads, I’m looking at you).

So, we turned those habits into comedy.

WATCHER ANTHEMS

Results

150M total views

177K total engagements

112K total shares

2 earworm original songs